Systane Rebrand
Systane is a company under Alcon that specializes in products aiding people with various types of dry eye. The challenge here was updating the packaging in three different ways: evolutionary, revolutionary, and transformational, allowing the client to pick which design direction to pursue further.
Rough Concepts beside the original artwork
A small collection of concepts from brainstorming session
A concept for a evolutionary design
A concept of a transformational design
A concept for a revolutionary design using an ombre instead of the ribbon
A revolutionary concept using the ribbons to create a V