Package of Nothing
A package of nothing is an interesting concept where a designer explores the challenges of creating a package for an idiom. The hardest part is trying to find the sweet spot between not being too on the nose and making sure there is a connection. Treasure Chasers is a map that leads to nowhere, taking the people on a own wild goose chase.
A physical mockup showing the front of the Treasure Chasers map
A physical mockup showing the front of the Treasure Chasers map
A physical mockup showing the written instructions of the Treasure Chasers map
A physical mockup showing the back of the Treasure Chasers map
The digital version of the Treasure Chasers map cover
The digital version og the Treasure Chasers map showing the different paths available
Digital version of the written instructions leading people in circles
Digital version of the Treasure Chasers map back